NEW YORK (April 21, 2016) — One of several pre-conference educational programs at Penton’s World Tea Expo is the popular Tea Business Boot Camp, which delves into critical topics facing the tea entrepreneur, such as the basics of a tea business, financial management considerations, marketing, purchasing and inventory, and “Tea 101.” The Boot Camp takes place June 13 from 8 a.m. to 6 p.m. and includes the World Origin Tasting Tour on June 14 from 8 a.m. to 5 p.m., the day before the launch of World Tea Expo.
World Tea Expo (#WorldTeaExpo or #WTE16), the leading tradeshow focused on advancing the business of tea, takes place June 15 – 17, 2016 (with pre-conference events June 13 – 14) in Las Vegas, Nev. at the Las Vegas Convention Center. Registration and the conference agenda can be found at WorldTeaExpo.com.
The Tea Business Boot Camp is a one-of-a-kind, two-day, intensive and hands-on event that provides a solid foundation of tea education for up-and-coming tea business owners. Participants will absorb information from several one-hour sessions, covering a range of business-focused topics geared toward tea start-ups. In addition, the Boot Camp evaluates the tea leaf, exploring the countries of origin and their teas.
Maria Uspenski, CEO of The Tea Spot (@TeaSpot), explains, “The Tea Business Boot Camp is an incubator of tea-business training for entrepreneurs. There’s real value in learning about start-up fundamentals directly from those who have succeeded in the tea industry. Every type of business has its own nuances that are important to know, and the Boot Camp reveals those specific to tea – plus so much more. This is where up-and-coming business owners learn from top professionals who have already ‘been there and done that.’ Indeed, Boot Camp attendees emerge ready to succeed.”
Beth Johnston, founder and CEO, Teas Etc. (@TeasEtc), notes, “We get a lot of inquiries at Teas Etc. from entrepreneurs looking to get into the tea business. I always recommend Tea Business Boot Camp as a means to fast track their start up and avoid many of the pitfalls associated with opening any business.”
Johnston adds, “There is more to tea than passion and knowledge about the leaf, and Tea Business Boot Camp is the only education program that I am familiar with that focuses on the business basics of a tea venture. Marketing, purchasing, pricing and financial management sessions are led by a cross section of seasoned tea professionals alongside a day of in-depth origin experience and tea tasting. I have seen numerous Tea Business Boot Camp attendees leave inspired, ultimately opening and operating successful tea business of all types.”
In addition to tea industry leaders Beth Johnston and Maria Uspenski, the Tea Business Boot Camp faculty features other top-notch educators and experienced experts who are successfully working in the tea industry today. Instructors include:
Other than the Tea Business Boot Camp, World Tea Expo’s pre-conference programs include World Tea Academy LIVE! on June 13 from 8 a.m. to 6 p.m., and the World Origin Tasting Tour on June 14 from 8 a.m. to 5 p.m. Both the Tea Business Boot Camp and World Tea Academy LIVE! include the World Origin Tasting Tour, which covers the tastes and cultures of some of the most important tea growing regions in the world.
Those who register for the Tea Business Boot Camp, World Tea Academy LIVE! and/or the World Origin Tasting Tour, may also register and join thousands of professionals at World Tea Expo. The three-day conference and expo presents hundreds of new tea products, education sessions, workshops and business-growing activities, setting the pace for “what’s next” in tea.
To register for World Tea Expo today, or for additional information, visit WorldTeaExpo.com. And be sure to follow World Tea Expo on Twitter: @worldteamedia (#WorldTeaExpo or #WTE16).
ABOUT PENTON
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.
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